Grounded in your catalog
Every claim on every variant traces back to your store's own data. The angle changes per audience while the underlying facts stay put, so fifty variants are no riskier than one.
Campaign page workspace
Personalized PDPs and PLPs that convert.
Your ads are already split by audience and angle. Your store pages are not. Montlake builds a dedicated product page, collection page, or lander for each one, carrying the same promise as the ad that earned the click. More of the traffic you already pay for turns into sales.
For Shopify Built for ecommerce teams running paid traffic at more than one angle.
Prospecting · First-time buyer
The 14-day result your ad just promised you.
Picks up where the ad left off, down to the claim and the crop.
Price
Add to cart
- The click keeps its promise
- The shopper lands on the offer they just tapped instead of a generic product page that makes them start over. That continuity is where the lift comes from.
- Every audience gets its own page
- A first-time buyer and a past purchaser respond to different angles. Each ad set gets its own PDP, PLP, or lander instead of sharing one page.
- Pages at the pace of your ads
- A new angle gets its page while the campaign is still hot, so personalization is no longer rationed by how many pages your team can hand-build.
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02
03
How it works
You personalize the ad. Then send everyone to the same page.
Ad platforms split your spend across audiences and angles, then every click funnels into the same generic PDP. The message match that earned the click dies on arrival, and the conversion usually dies with it. Montlake closes that gap one page at a time.
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01 / Ingest
Start from your store
Connect Shopify. Montlake reads products, variants, media, and policies straight from your store, so every page is assembled from live product data rather than a copy that drifts out of date.
Products Variants Media Policies -
02 / Generate
Build a page per ad and audience
Point Montlake at a campaign and it composes the page each ad set deserves, built around the angle that audience was targeted with and laid out in your brand system. Running ten angles gets you ten pages.
PDP PLP Lander Per audience -
03 / Check
Ship variants without shipping mistakes
More pages usually means more ways to break. Every variant passes the same mechanical checks before it serves: product facts against the store, the buy box, media, links. Quality holds whether you run ten pages or a thousand.
Deterministic At scale -
04 / Sell
Serve, measure, keep what sells
Pages go live on a campaign subdomain of your own domain, so your pixel and checkout behave exactly as they do today. Each page reports its own conversions. Keep the angles that sell and cut the rest.
Your domain Attribution intact Per-page results
Principles
Personalization your brand team can live with.
A personalized page sits between your ad spend and your checkout. A few decisions are built in rather than left to configuration.
Live prices on every variant
Price and availability resolve live from your store at request time. Change a price and every variant picks it up on the next request, so a stale page cannot quote the wrong number.
Your domain, your attribution
Pages serve from a campaign subdomain of your own domain. Your pixel and your checkout keep working exactly as they do today, and the lift lands in the reporting you already use.
Checks instead of queues
Broken buy boxes and mismatched facts are caught by the same checks on every page, so quality does not depend on someone finding time to look. That is what lets personalization run at hundreds of pages.
Pages
The same catalog, a different page per audience.
Each page opens on the angle its audience was targeted with and reports its own conversions, so you can see which story actually sells.
CMP-2811 · Prospecting
PDP · performance angle
First-time buyers land on the cushioning claim their ad led with instead of a spec sheet.
Checks passed
Live
CMP-2830 · Retargeting
PDP · subscription offer
Cart abandoners return to the subscribe-and-save offer that brought them back.
Checks running
Preview
CMP-2842 · Prospecting
PLP · gifting edit
A gift-audience collection page curated around the ad's seasonal angle.
Checks passed
Live